Observed in the studio
The starting point was what I saw every day: different hair, different needs and results that could be better.
After 22 years behind the chair, I created DAVIDNUKRI to bring professional hair care into everyday routines — with thoughtful formulas, carefully selected ingredients and accessibility at its core.
After years of working with different professional products, I kept seeing the same gap: they often helped, but too rarely delivered the complete result I wanted for my clients.
My work begins with real hair, real routines and real conversations in the studio. I know what clients struggle with after they leave the chair — and what their hair needs between appointments.
That is why I chose to create my own cosmetics. Not another product for the shelf, but a focused collection built around professional performance, carefully considered ingredients and everyday ease.
The line is created with an emphasis on ingredients of organic origin and formulas designed to support the hair and scalp without making the routine complicated.
The starting point was what I saw every day: different hair, different needs and results that could be better.
I worked directly on the formulas with German cosmetic specialists whose experience spans nearly four decades.
Every formula had to meet my standard: thoughtful care, professional quality and a price that keeps good care within reach.
These principles guide every product that carries my name.
A clear emphasis on ingredients of organic origin wherever the formula allows.
Professional care should be easy to understand, simple to use and fairly priced.
Formulas created with experienced specialists and held to my professional standard.
A growing collection for the realities of everyday care — from scalp and colour to volume, strength, softness and protection.
Scalp care
Leave-in care
Volume
Condition
Repair care
Deep cleanse
Botanical oil
Colour care
The SPF 50 mineral tinted stick began as a practical summer addition — compact, easy to carry and made for everyday protection on the move.
